Kena Health app

Launch Campaign


With an overall objective of making healthcare accessible to all, Kena allows users to consult with a doctor or mental health professional from their smartphone. The launch drove App installation and registration, promoting the app through digital, OOH and partnership with Dischem.


Using hyperlocation targeting, we implemented diverse awareness campaigns to intercepted those googling symptoms with messaging to try Kena instead. We also ran a multimedia native app campaign spanning search, social and display, using dynamic tech to track and target people most likely to make use of the App.


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